Lead Operating System

Stop losing jobs you already earned.

Norrium is a lead operating system for service businesses. Every lead gets a status, a next step, and a follow-up that actually happens.

Start your install
The Norrium Dashboard
The Norrium Dashboard — your morning command center
The Leak
$25,000 to $180,000+

That's what most service contractors lose every year to lead leakage — depending on their trade and how many leads slip away unanswered.

Missed calls. Quotes that go cold. Follow-ups that never happen.

Not to a better competitor. To silence.

What's leaking from YOUR business?

Revenue at risk every year
$178,459
Estimated revenue slipping away each year — based on your $12,000 average job and a 27% close rate. Of the ~240 leads you get a year, about 55 go unanswered and never call back.

Based on industry research: ~27% of inbound calls to service businesses go unanswered, and ~85% of missed callers never call back. We then apply a conservative 27% close rate — the documented figure for roofing; most service trades close between 20% and 40%. Math: your monthly leads × 27% unanswered × 85% never return × 27% close rate × your average job value × 12 months.

The System

Norrium turns lead chaos into commercial control.

Not another app to learn. Not another monthly software bill. Norrium is an operating system installed inside Google Sheets — tools you already own, set up to never let a lead slip.

You run your business. The system remembers everything else.

How It Works

Three steps. Then it runs.

1

We install it.

Your system, built inside your Google account, loaded with your real leads. You don't touch a thing.

2

You see everything.

One dashboard. Every lead, its status, and who needs you today — at a glance.

3

Nothing slips.

When a lead goes quiet, the system flags it before the job walks away.

What's Inside

Looks simple. Took 8 weeks to build. That's why it works.

The Dashboard

Your morning command center — who needs action today, in ten seconds.

The Norrium Dashboard
The Norrium Dashboard
The Lead Tracker

Every lead in one place — name, status, value. Your whole pipeline, at a glance.

The Lead Tracker
The Lead Tracker with color-coded statuses
12 Message Templates

The follow-up you keep meaning to write — already written. Fill in the brackets, send.

12 Message Templates
The 12 message templates library
The Welcome Guide

So clear your team runs the system on day one. No manual, no training videos.

The Welcome Guide
The Norrium Welcome Guide
Who built this

Built from inside the industry.

Norrium wasn't built by a software company. It was built by a pest control technician — a man who lives the world of trucks, calls, and quotes every working day — and who watched good service businesses lose jobs they'd already earned to follow-ups that never happened. Different trades, same leak — a missed call costs a roofer and a plumber exactly the same way. So he built the system that stops it.

Mizziu Fuentes · Founder, Norrium

Packages

One-time install. Yours forever.

The engine is the same in every package — certified, frozen, tested 24/24. What changes is how much we set up for you before you get the keys.

Core

$1,000
one-time
The full engine — you set it up.
  • The complete lead system, installed and certified
  • 12 ready-to-send message templates
  • Recorded setup walkthrough + written guide

Full refund before installation begins — or if it's not installed within 10 business days of your completed questionnaire.

Get Core
Most Popular

Plus

$2,500
one-time
We hand it to you already running.
  • Everything in Core
  • We set it up for you — your services, your sources, your team
  • Your real leads loaded and ready, not a blank sheet
  • Message templates customized to your business
  • A walkthrough recorded on your system, with your data
  • Written pipeline review at 30 days

Full refund before installation begins — or if it's not installed within 10 business days of your completed questionnaire.

Get Plus

Premium

$4,000
one-time
Built around every service you offer.
  • Everything in Plus
  • A written message playbook for each of your service lines, stage by stage
  • Your templates and setup built around how you work — line by line
  • We install you first

Full refund before installation begins — or if it's not installed within 10 business days of your completed questionnaire.

Get Premium

For roofing, solar, and restoration, we recommend Plus.

After You Buy

What happens after you buy

1

You pay.

Secure checkout through Stripe. No calls, no quotes, no waiting on a salesperson.

2

You tell us about your business.

A 10-minute questionnaire — your services, your lead sources, how you work.

3

We build your system.

Installed in your Google account, loaded and ready, within 10 business days — most systems ship in 7.

4

You get the keys.

A video walkthrough of your system, plus 30 days of email support. You're never left figuring it out alone.

Care Plan

The system, alive.

You already sell maintenance plans. This is yours.

Care Light

$400
/month
  • Monthly written health report on your pipeline
  • Email support
  • Template updates when your business needs them — new service, new season, price change

Care Pro

$900
/month
  • Everything in Light
  • Monthly Pipeline Intelligence — a written read on your numbers: where leads stall, which quotes go cold, what to chase this month
  • Quarterly written strategic review
  • Priority email support, 24–48 hours
  • Your templates and system tuned as your business evolves

Your business changes. Your system should keep up.

A Straight Word

Norrium is not for everyone

It's not for you if:
You have no lead flow yet. Norrium doesn't generate leads — it protects the ones you already get.
You want an app with notifications, AI, and a dashboard for your phone. That's not this. This is a system that works because it's simple.
You won't put your leads in. This is the one that matters. The system runs on five minutes a day, every day — your leads typed in, your statuses updated. We built the engine; that part is yours. Skip it and the system can't save you, no matter what you paid.
It's for you if:

The work is coming in — calls, referrals, quotes going out — and you know, in your gut, that some of it is slipping through. You don't need more leads. You need to stop losing the ones you've earned.

That's what we build.

Straight Answers

Questions, answered honestly.

Is this just a spreadsheet?
It runs on Google Sheets — that's the point. No new app, no new login, no learning curve. But calling Norrium a spreadsheet is like calling your truck "some metal." It's the system built into it: automation, tracking, follow-up discipline. Took 8 weeks to build. Looks simple because it works.
Do I need to be technical?
If you can type a customer's name, you can run Norrium. We do the installation. You do your business.
What if my team doesn't use it?
Fair concern — most software dies in a drawer. Norrium asks for five minutes a day, and the welcome guide gets anyone running on day one. But honestly: if nobody in your business will open it, don't buy it. No system survives being ignored.
Why does Plus cost $2,500?
A roofing job runs $8,000 to $25,000. Plus costs $2,500, once. Save a single job at the low end and you're 3x ahead; at average, 5 to 6x; one big job, 10x. And it's not a one-time save — the system is yours for years, protecting every lead that comes in. For a business doing $300K to $3M a year, that's under 1% of a single year, paid once, to stop losing 5 to 15% to leaks.
Why one-time instead of a subscription?
Because you should own your system, not rent it forever. Compare the math: ServiceTitan and the like run $400 to $1,500 per seat, per month — $4,800 to $18,000 a year, every year, forever. Norrium is one payment. Year one is already cheaper. Years two through five, you're paying nothing while they're still billing. That's arithmetic, not a slogan. The optional Care Plan exists for those who want it maintained — but the system never stops working if you don't subscribe.
Why not something cheaper?
Cheaper exists — it just doesn't solve this. A CRM at $25/month is a tool nobody sets up, so it sits unused. A lead agency at $2,000+/month brings you more leads but doesn't fix the ones leaking out. Hiring someone to manage it is $4,500+ a month plus benefits, forever. Norrium fixes the leak once, and it's yours. Doing nothing is the most expensive option of all — that's the $25,000 to $180,000+ a year still walking out the door.
How do I know it works?
We don't ask you to take that on faith. The system was certified by a 24-step fire test, installed clean as a real client would. Every one of its 39 behaviors is documented, audited, and tested before it ships. And the risk is ours, not yours: full refund any time before installation begins, and full refund if it's not installed within 10 business days of your completed questionnaire. We'd rather earn it with proof than ask you to trust a stranger.
Does Norrium get me more leads?
No. Norrium doesn't generate leads — it makes sure the ones you already get stop slipping away. If you have no lead flow today, fix that first. Then come back.
Can I see it before I buy?
Everything on this page shows the real product — real screenshots, real templates, real dashboard. And the risk isn't yours: full refund any time before installation begins, no questions asked.
What if I change my mind?
Full refund, no questions asked, any time before installation begins. And if your system isn't installed within 10 business days of your completed questionnaire, full refund too. You're never paying for something that doesn't exist yet.
What happens to my data?
It lives in YOUR Google account, not ours. Your leads, your customers, your numbers — we install the system, but the data is yours and stays yours.
What if it doesn't fit my business?
Norrium is built for service businesses with real lead flow — roofing, HVAC, plumbing, electrical, restoration, any trade where calls come in and quotes go out. The real question isn't your trade. It's whether you have leads worth protecting — and if you don't yet, we'd rather tell you now than take your money.

The leads are already coming in. Stop losing them.

Start your install
NORRIUM
— ✦ —
Mark 11:24
Lead Operating Systems for Service Businesses · hello@norrium.com
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